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DIRECT MAIL MARKETING

Real Mail, Real Impact

Don’t let Your Message Get Lost in the Spam Box.

Direct Mail Marketing is a Proven Way to Advertise & Get Noticed.

Why Superior Marketing?

Call Tracking & Analytics

Included with All Services

Think of Call Tracking as a doctor that cures businesses. Through Call Tracking, we examine the marketing, sales and training aspects of a particular company, just like a physician examines a patient. Call Tracking technology serves as the instrument that diagnoses your problems so we can provide solutions. If you aren’t tracking incoming sales calls, odds are you are missing vital leads generated by our call-to-action ads! Unless you use Call Tracking, you can’t tell how effective your advertising really is!

How It Works

Call Tracking captures every caller’s phone number & location, identifies the advertising source and records calls for review, enabling you to return missed calls and recapture lost leads.

Why It Works

Captures the lead!
Maximizes returns on investments
Improves conversion rate of leads to appointments set
Hear first-hand what your customers and employees are saying

Targeted Direct Mail Campaigns

MAXIMUM IMPACT

Getting the right message across is the key factor to a successful marketing campaign. Through years of advertising for a large variety of industries and business types, we have developed postcard templates with a proven track record of getting our clients the results they are seeking. Let our experience save you time and money.

Markets We Serve

We like to call it the 3-second rule. If the recipient can’t tell what the piece is about in 3 seconds, it’s often ignored. By giving them just enough information to pique their curiosity, they will be most likely to call for more information. We have hundreds of templates, but the templates shown are our most popular and most effective to date.

Chiropractic / Functional Medicine

We use a Dinner/Lunch or call-to-action as a great way to encourage new patients to become regulars! With complete marketing support and training, this is one of our most successful campaign types. This approach can be applied to virtually any medical condition you specialize in.

Regenerative Medicine

Regenerative Medicine is becoming increasingly popular with potential new patients seeking a non-surgical approach to their joint pain issues. However major advertising platforms such as Google and Facebook have essentially banned any advertising for Regenerative Medicine. Direct Mail remains a very effective option to promote your Regenerative Medicine services to a receptive audience.

Weight Loss

There is no bigger enticement than the opportunity for successful medical weight loss! This campaign comes with a host of marketing support to help you close your new patients. This program has proven very successful for weight loss advertising.

Diabetes

With the dramatic increase of new Type 2 Diabetes patients, many are looking for options to reduce or eliminate their costly medications and alleviate one of diabetes’ most commonly-related conditions, neuropathy . You can be that provider! Offer them a lunch or dinner or call-to action and speak to them about alternative approaches to managing their condition.

Dental

Now more than ever, dentists are competing for a smaller pool of qualified patients. Our Dental Campaigns have reinvigorated sleepy practices with the flow of new patients.

Auto

Auto Repair shops are always in demand! Offer your potential customers deals that they can’t resist to set yourself apart from the competition. Get yourself noticed.

Accurate Market Reports Delivered Before Every Mailing

Our many years of experience mailing millions of postcards annually has given us valuable insight in knowing exactly which demographics to target based upon your template selection. Even if you have the most eye-popping ad, you still need to make sure it gets in front of the right person. It’s like going fishing. There are certain types of bait you use when fishing in a river, lake or in the ocean. Different baits will attract certain types of fish. With postcards as our bait, we have figured out where the fish are and what bait to use based on your template.

Two types of mailings – Saturation & Consumer (targeted).

Saturation Mailing is the Most Economical

This is the most cost effective and doesn’t require postal system sorting, saving both time and money. For example, if a particular carrier route has 400 homes we will ink-jet the addresses in walking sequential order so that we bundle the 400 postcards and set this directly on the postal carrier vehicle. As the postman puts the mail in each mailbox, he will grab the postcard, then the stack of mail that is already presorted and put the entire bundle into the mailbox. With this type of mailing we can go after carrier routes that have an average income, home value or age.

Consumer (Targeted) Mailing Pinpoints a Certain Demographic

For instance, if you’re targeting the Medicare population, we would only put this in the hands of somebody 65 years of age or older. If you’re using a diabetes template, we would make sure we only mail this to households that have a diabetic resident. This type of mailing is a little more expensive, but well worth it.

Getting Started is Easy

WE TAKE YOUR TRAINING SERIOUSLY

Superior Marketing is pleased to present training resources as part of our medical marketing solutions. When you choose one of our medical specialty templates, we provide you with insights and best practices on how to sell your services when the phone rings. Superior Marketing helps ensure your success.

Learn how to handle telephone inquiries with great efficiency through the following programs:

Inbound call script to substantially increase the amount of appointments set

Monitored & recorded call tracking (with feedback)

Comprehensive Forms & Trackers

What Do Our Customers Think?

DELIVERED POSTCARDS

SUCCESSFUL CAMPAIGNS

HAPPY CUSTOMERS

YEARS OF EXPERIENCE

Speak With A Direct Mail Marketing Specialist

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