Direct Mail for Dental
and Orthodontics Offices

Mailers and Analytics with a Proven
Track Record of Success in Driving New Patients

Mailers and Analytics with a Proven Track Record of Success in Driving New Patients

The Right Messaging will Get Patients in the Door

We know how to attract more clients to your business using a variety of strategies tailored specifically to your service niche.

Our Proven Methods

Now more than ever, dentists are competing for a smaller pool of qualified patients. Our Dental Campaigns have reinvigorated sleepy practices with the flow of new patients. 

Targeted Direct Mail Campaigns

MAXIMUM IMPACT

Getting the right message across is the key factor to a successful marketing campaign. Through years of advertising for a large variety of industries and business types, we have developed postcard templates with a proven track record of getting our clients the results they are seeking. Let our experience save you time and money. 

Why Superior Marketing?

Call Tracking & Analytics

Included with All Services

Think of Call Tracking as a doctor that cures businesses. Through Call Tracking, we examine the marketing, sales and training aspects of a particular company, just like a physician examines a patient. Call Tracking technology serves as the instrument that diagnoses your problems so we can provide solutions. If you aren’t tracking incoming sales calls, odds are you are missing vital leads generated by our call-to-action ads! Unless you use Call Tracking, you can’t tell how effective your advertising really is!

How It Works

Call Tracking captures every caller’s phone number & location, identifies the advertising source and records calls for review, enabling you to return missed calls and recapture lost leads.

Why It Works

  • Captures the lead!
  • Maximizes returns on investments
  • Improves conversion rate of leads to appointments set
  • Hear first-hand what your customers and employees are saying

Today's Dental Patients Are On The Move!

Source: NexHealth

Since COVID-19

29% of Americans moved

or plan to within 12 months, according to an Investor Business Daily poll

That’s more than

3x the patients on the move

since before the pandemic and the most since population tracking began in the 1940s

The competition is gearing up

94% of dental practices said

they expect to have similar or greater patient volume than pre-pandemic levels

Accurate Market Reports Delivered Before Every Mailing

Our many years of experience mailing millions of postcards annually has given us valuable insight in knowing exactly which demographics to target based upon your template selection. Even if you have the most eye-popping ad, you still need to make sure it gets in front of the right person. It’s like going fishing. There are certain types of bait you use when fishing in a river, lake or in the ocean. Different baits will attract certain types of fish. With postcards as our bait, we have figured out where the fish are and what bait to use based on your template. 

Two types of mailings – Saturation & Consumer (targeted).

Our many years of experience mailing millions of postcards annually has given us valuable insight in knowing exactly which demographics to target based upon your template selection. Even if you have the most eye-popping ad, you still need to make sure it gets in front of the right person. It’s like going fishing. There are certain types of bait you use when fishing in a river, lake or in the ocean. Different baits will attract certain types of fish. With postcards as our bait, we have figured out where the fish are and what bait to use based on your template. 

Saturation Mailing is the Most Economical

This is the most cost effective and doesn’t require postal system sorting, saving both time and money. For example, if a particular carrier route has 400 homes we will ink-jet the addresses in walking sequential order so that we bundle the 400 postcards and set this directly on the postal carrier vehicle. As the postman puts the mail in each mailbox, he will grab the postcard, then the stack of mail that is already presorted and put the entire bundle into the mailbox. With this type of mailing we can go after carrier routes that have an average income, home value or age. 

Consumer (Targeted) Mailing Pinpoints a Certain Demographic

For instance, if you’re targeting the Medicare population, we would only put this in the hands of somebody 65 years of age or older. If you’re using a diabetes template, we would make sure we only mail this to households that have a diabetic resident. This type of mailing is a little more expensive, but well worth it.

Getting Started is Easy

WE TAKE YOUR TRAINING SERIOUSLY

Superior Marketing is pleased to present training resources as part of our medical marketing solutions. When you choose one of our medical specialty templates, we ​provide you with insights and best practices on how to sell your services when the phone rings. Superior Marketing helps ensure your success.

Learn how to handle telephone inquiries with great efficiency through the following programs:

  • 1
  • Inbound call script to substantially increase the amount of appointments set
  • 2
  • Monitored & recorded call tracking (with feedback)
  • 3
  • Comprehensive Forms & Trackers

    We Have The Right Mail Campaign For You

    Which Type Of Dental Office Are You?

  • 1
  • Dental-Exclusive Office

    We have mailers that are highly effective in driving a variety of dental patients such as hygiene, cosmetic, restorative, and pediatric patients.
  • 2
  • Orthodontic Office

    Mailers that achieve more orthodontic bookings and braces, aligners, and other orthodontic patients.
  • 3
  • Integrated Practice with Dental and Orthodontics

    Integrated mailers and campaigns that attract both dental and orthodontic patients.

    What Do Our Customers Think?

    Getting the right message across is the key factor to a successful marketing campaign. Through years of advertising for a large variety of industries and business types, we have developed postcard templates with a proven track record of getting our clients the results they are seeking. Let our experience save you time and money.
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    DELIVERED POSTCARDS
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    SUCCESSFUL CAMPAIGNS
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    HAPPY CUSTOMERS
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    YEARS OF EXPERIENCE

    Speak With A Direct Mail Marketing Specialist